A.M: Technical Analysis

Shot	Duration	Camera	Mise-En-Scene
1	0.00-0.04	Tracking in	Wall of flowers, lead singer head
2	0.04-0.08	Manual focus from the background of flowers to the singers head	Title of track and artist appear in centre of clip
3	0.08-0.12	Fast tracking in LS-MS.	A car with a character sitting in the driving sear, blurred lights in the background
4	0.12-0.14	ECU of eyes using handi cam, shallow depth of field	Slightly purple lighting. Half of his face is in shadow
5	0.14-0.16	MS of singer tracking in.	Plain background with effective lighting to show off girls silhouette and her face
6	0.16-0.18	MS singer tracking in.	Flower background
7	0.18-0.22	Tracking in	Insense
8	0.22-0.25	CU of singer, tracking in	Lighting makes the girls face glow and look radiant. Plain background.
9	0.25-0.28	Handi cam CU of character in car.	Blurred lights in background, low key lighting but face is lit up.
10	0.28-0.32	Pan Down of Club	Flashing lights in the club
11	0.32-0.33	MS tracking in of statue	Vignette effect created by lighting. Statue in centre
12	0.33-0.34	CU tracking in of snake wrapped around an arm.	Low key lighting
13	0.34-0.37	MS handi camtracking out from character.	Urban location, graffiti on walls. Character on center
14	0.37-0.38	MS tracking out back of character	Overhead lighting Is very effective as it reflects of the walls. Character in centre of shot.
15	0.38-0.42	MS of singer. No movement from camera.	Singer is dancing to provide movement to the shot. Very effective backing lighting, creates interesting shadows. The lighting is coloured adding ambiance.
16	0.42-0.44	Tracing in CU of character. Manual focus from background to character	Character slowly tilts his head. Lighting is high and highlights facial features.
17	0.44-0.45	MLS tracking out of character.	Urban location and urban clothing.
18	0.45-0.48	Tracking from front of car headlights to driver.	Very interesting shot as tracking from low to high.
19	0.48-0.49	LS crowd dancing in slo-motion	Blue flashing lighting, silhouettes
20	0.49-0.49	MS crowd dancing in slo-motion	jump cut transition
21	0.49-0.51	Slow tracking MS of character running	Urban graffiti tunnel as a location with artificial lighting
22	0.51-0.51	Tracking LS of females running
23	0.51-0.52	LS left to right pan of male character chasing the girls.	Low Key Lighting is used. Also it’s effective how you see the two shots before brought together into this single shot.
24	0.52-0.53	CU slow-motion dancing	Blue lighting, creates atmosphere and interesting shadows.
25	0.53-0.54	MS male character in car	Low key lighting, blurred lights
26	0.54-0.55	Tracking MS of male character running	Location is a skate park, very urban setting.
27	0.55-0.56	Tracking ELS of skaters	Graffiti walls frame the shot
28	0.56-0.56	CU of dancers	Blue low key lighting in a club.
29	0.56-0.57	Fast tracking shot of running and skaters	The fast camera movement ensure the character remain in shot.
30	0.57-0.58	MS of male character	Facial expression is confused; the skaters and runners go across the shot.
31	0.58-1.02	MS of male character in car	Low key lighting, lighting flashes due to on coming cars, creates an interesting effect
32	1.02-1.03	CU of arms dancing	Slow-motion effect looks good with the movement of clothing.
33	1.03-1.04	MS of a snake	Spotlight lighting is used, creates a vignette. The room is red connoting love and romance
34	1.04-1.05	MS pan down of a male character walking into a hallway.	The shot fades to black.
35	1.05-1.09	ELS slow pan down of a male character sitting	Low key lighting is used.
36	1.09-1.11	CU of characters walking up stairs	Hight key lighting is used and creates shadows. The CU shot makes what’s happening in shot unclear.
37	1.11-1.13	ECU of walking	High key lighting.
38	1.13-1.15	Slow tracking LS of incense, candles on a table.	The use of red and orange tones connote love. Also using incense and candles are very romantic props.
39	1.15-1.16	MS of singer.	Pink lighting is used which flickers brighter.
40	1.16-1.20	LS of candles and incense	Characters walk past shot adding to the props.
41	1.20-1.21	CU of male character holding a flower.	The flower wall in the background matches the prop. I like the use of shallow depth of field.

I have chosen to deconstruct Ready For Your Love-Gordon City feat.MNEK. Firstly I chose this song as the artist produces dance music which is similar to our chosen track. Also from what I have observed so far, majority of dance music uses a fast cutting rate through out majority of the video, so when finding a track to analyse I went against the ordinary and picked a video which had a slower cutting rate at times.

From the technical deconstruction I have learnt a lot about cutting rate. For example for this video in particular the cutting rate was significantly slower at the start of the song. The first 30 seconds of the music video only had 10 shots. Where as later on in the video, 30 seconds into the chorus there are 20 shots. This means that the cutting rate has doubled. Also from this we know that in the chorus there is more than one shot for every second of the video. I knew that dance music included fast cutting rates but I didn’t appreciate the actual speed.

 Also what I noticed when analysing the fast cutting rate in the chorus is that consecutive shots aren’t necessarily of different things. So the chorus includes a lot of jump cuts and shots that are the same but either closer or further away from the subject being filmed. Therefore each shot doesn’t need to be a new location or scene. This means that when we begin to storyboard our video every shot won’t have to be a different location/scene.

 

Another aspect I was analysing was the amount of movement in each shot. Majority of the shots had movement in them, even if It was a very subtle tracking in shot it still included movement. I noticed one shot which was completely still however movement was still created through dancing. Other then that most shots had slow pans tracking shots or movement from using hadi cams and stedi cams.

Also I noticed that when shots used handi cam, slow-motion was added to make the movement more fluid and smooth rather than jerky. This made the video look more professional.

Slow-motion was used very frequently throughout the video I think it made the movement from dancing and skateboarding look very interesting and caught my attention when watching.

As well I noticed the fact that they repeatable went back to similar shots. For example they repeatably went back to this crowd of dancers throughout the video:

And also a character dancing at a skatepark:

 The repeatability of similar shots meant that the audience saw a small narrative as these shots progressed and developed. I was almost like multiple lines of action were happening through out the video.

 

Lighting is used to make the artists in the video look appealing. For example lighting coming from above high lighted their bone structures and brought out their features.  Coloured lighting was used in the club and when the artist was miming. Also flashing lights were used in the club to create an exciting atmosphere.

 

I thought that the use of a plain background when we saw the artist mime was very clever as it meant that all of the audiences attention was focused on him. Also I noticed that the artists were constantly placed in the middle of the frame rather than adhering to the rule of thirds. This also would make the audience pay more attention to the artist as they are directly drawn to them.

As we are going to have a miming aspect in our video I think using a plain background and placing the lead singer in the centre of the shot would be very effective.